Fractional GTM, productized

Fractional GTM operators for SaaS founders.

Built in India, for global SaaS.

Vetted SDRs, AEs, and marketers from the teams that built Whatfix, Freshworks, and Razorpay. One fixed price, no commission, no surprises. Live in 15 days, replaced free if it isn't working.

SDR $1,500/mo Marketer $2,000/mo AE $2,500/mo

15-DAY START  ·  FREE 30-DAY REPLACEMENT  ·  CANCEL ANYTIME  ·  NO BUYOUT TO GO FULL-TIME

15-day start Free 30-day replacement Cancel anytime No buyout to go full-time
Operators from WhatfixZohoFreshworksPostmanRazorpayChargebee
The problem

Pipeline is the bottleneck. Every way to fix it is broken.

01 / HIRE FULL-TIME

An in-region SDR runs $110k to $150k a year fully loaded and takes three to six months to ramp. You can't justify that yet, and you shouldn't have to.

02 / USE A FREELANCER

Upwork is a gamble. You vet for hours, they ghost in week three, and you are back to square one.

03 / GO CHEAP AND REMOTE

Economical remote help is easy to find and hard to trust: no real vetting, no accountability, and a manager (you) with no time to manage it.

7%

And outsourcing usually disappoints.

Only 7 percent of companies say outsourced SDR programs have truly worked. Across more than 1,200 surveyed, the rest sort-of-worked or failed outright. The cause is almost always the setup, not the talent, which is exactly the gap we are built to close.

SOURCE: SAASTR OUTSOURCED-SDR SURVEY


Why qfrax is different

Small, vetted, and run by someone who has actually sold.

Other platforms
Thousands on the bench. You do the sifting.
qfrax
A vetted handful. The founder knows every one.
01

Vetted, not listed

No open applications. Every operator joins through a trusted introduction and is vetted by the founder personally. Even among referrals, most don't make the bar.

02

A handful, not thousands

We keep a small bench on purpose. A list of ten thousand names is not an asset, it is the Upwork problem again. Small is how we actually know who fits you.

03

A sales leader does the matching

Your match is a judgment call by someone who has carried a number, not a filter on a database. You also get a monthly strategy session, and if the selling is not figured out yet, we build the ICP, message, and plan with you.

Run by a sales leader, not a staffing desk.

Raghav Mehta, founder of qfrax

Raghav Mehta

Founder, qfrax

Connect on LinkedIn

Raghav is a senior B2B SaaS sales leader with over a decade in GTM. His track record includes scaling revenue from low single-digit millions to close to $100 million at companies like Whatfix and Chargebee, building sales motions across industries and buyer personas, and independently advising portfolio companies on GTM strategy and standing up motions from the ground up. He personally picks your operator, runs your monthly strategy session, and is on the hook for whether this works.

Is fractional right for you?

Not sure fractional is the right move yet? Here is a straight answer, no pitch.

Too early
No working value prop or product-market signal yet. Pipeline is not your bottleneck. Fix that first.
Fractional fits
Roughly $300k to $5M ARR. You need GTM execution now, but can't justify a full-time senior hire yet.
Scale up
Steady demand for 40+ hours a week. Convert your operator to full-time, with no buyout.
Fractional is the right call when
  • You need pipeline in weeks, not the three to six months a full-time hire takes to ramp
  • You are still sharpening your ICP and message, where a full-time SDR hired too early usually fails
  • You want to test a new market or motion without committing headcount
  • You would rather have senior judgment part-time than a junior full-timer to manage

Still not sure it's right for you?

Speak to us and we'll help you figure it out
Pricing

Three roles. One fixed price each.

No commission, no hourly billing, no surprise invoices. You know the exact number before we ever talk.

Fractional SDR Most common
$1,500 /mo
15 hours a week

Outbound, list building, LinkedIn DMs, and qualification, run by someone who has done it for global SaaS.

  • LinkedIn + email sequencing
  • Weekly pipeline reporting
Fractional Marketer
$2,000 /mo
15 hours a week

Content, email, lifecycle, ops, or paid. You set the focus at kickoff and we match the right specialist.

  • Focus set to your priority
  • Monthly output review
Fractional AE
$2,500 /mo
15 hours a week

Demos, proposals, closing, and deal management from a closer who knows the SMB SaaS motion.

  • Full-cycle deal management
  • Pipeline + forecast hygiene

$500 one-time setup, $200 per additional role. Cancel anytime with 30 days notice.

Included in every engagement
  • Pre-vetted operator, sourced through trusted introductions only
  • Heyreach LinkedIn automation on our agency plan ($400–$600/mo value)
  • Weekly check-ins with you and your operator
  • Monthly strategic session with the founder
  • Quarterly business review, 60 minutes, founder-led
  • Free replacement in the first 30 days
  • A Slack channel for ongoing communication
  • Cancel anytime with 30 days notice
  • Convert to full-time anytime with no buyout fee
How it works

From first call to live operator in 15 days.

Day 0

Strategy session

Thirty minutes with the founder. Not a sales call. You leave with real recommendations even if we never work together.

Day 1

Snapshot

A short written plan with named operator candidates and their LinkedIn profiles. No generic resumes.

By day 5

Chemistry call

An optional 30 minutes with your shortlisted operator, plus a 90-second intro video, to check fit.

Day 15

Live

A 90-minute kickoff on ICP, messaging, and a 30/60/90 plan. Your operator starts work.

The first call is free and worth taking on its own. Bring your current GTM picture and you leave with a plan, named candidates, and a clear next step.

Guarantees

Three ways we carry the risk.

01

14-day match

If we can't match you with an operator who starts within 14 days of signing, we refund your setup fee and first month. No exceptions.

02

30-day no-fault replacement

If your operator isn't working for any reason in the first 30 days, you get a free replacement with a 5-day matching window. We absorb the gap.

03

No conversion buyout

Most platforms charge to convert fractional to full-time. We only charge if you take your operator off our platform entirely.

Why it costs less

In-region quality, at a fraction of the price.

The gap is not a discount. It is a different cost structure.

In-region in-house SDR, fully loaded~$11,000/mo
Premium fractional platform$5,000+/mo
qfrax fractional SDR$1,500/mo

The same talent that built Whatfix, Zoho, Freshworks, Postman, and Razorpay.

You are not buying offshore labor. You are buying vetted GTM operators who happen to live in India, working your hours for outbound and in-region hours for calls. The work product is the same. The cost structure is not, which is the only reason the price can be this low.

Comparison

How we compare to the options you're weighing.

qfrax Upwork Fractional Jobs Activated Scale In-region in-house
What it is Curated, managed fractional Open freelance marketplace Large network, you hire direct Fractional sales, try-to-hire Full-time employee
Fractional SDR cost $1,500/mo $20–50/hr, uncurated One-time fee, you pay talent $3,500–$4,500/mo + commission ~$11,000/mo loaded
Vetting Introductions only None, you vet Network screening Yes, in-region On you
Network size Under 80, on purpose Millions 30,000+ Large pool N/A
Time to start 15 days Days to weeks Days 7 days 3–6 months
Free replacement Yes, 30 days No Varies Yes N/A
Founder consulting Yes, monthly No No No No
Roles covered SDR, AE, Marketer All, uncurated Many functions Sales only One at a time

Scroll the table sideways to compare every column.

Boutique by design, and built to put you in the 7 percent that actually works.

FAQ

Questions founders ask.

Upwork is an uncurated marketplace. You sift through hundreds of profiles, vet them yourself, and hope they don't ghost. We do the vetting. You get one matched operator, introduced through a trusted source, with a replacement guarantee and a founder backing the engagement. It is a different product.

You are covered three ways. If we can't get a working operator live within 14 days of kickoff, we refund your setup fee and first month. If the fit is wrong for any reason in the first 30 days, you get a free replacement with a 5-day matching window. And every engagement is month-to-month, so you can cancel any future month with 30 days notice.

The same talent pool that built Whatfix, Freshworks, Postman, and Razorpay. English fluency, overlap with your hours for outbound, and in-region hours for calls. You are not buying offshore labor. You are buying vetted GTM operators who happen to live in India. Same work product, different cost structure.

Roughly three focused hours a day on your account. For an SDR that is list building, sequencing, LinkedIn outreach, and qualification. We agree the weekly shape at kickoff. It is part-time by design, which is how you get a senior operator at a price that fits an SMB budget.

We provide Heyreach for LinkedIn automation on our agency plan, connected to your LinkedIn in a 60-second browser session you control and can revoke anytime. We set up a sub-mailbox on your domain for email. You provide your own Sales Navigator. Your operator runs the sequences, and you keep full visibility through a weekly dashboard.

That is normal, and it is part of what the engagement fixes. The strategy session and the 90-minute kickoff both include real ICP work led by the founder. If you are genuinely too early, with no value prop or working sales motion, the founder will tell you honestly on the first call and point you to what to do first. We would rather lose the sale than fail you.

You can, anytime, with no buyout fee through our managed conversion. The operator moves to a full-time managed engagement at full-time pricing ($3,000 to $5,000/month depending on role). We only charge a buyout if you want to take the operator off our platform entirely.

Yes. Engagements are month-to-month after your first paid month, with 30 days written notice to cancel. There is no refund of the current paid month, and your operator keeps working through what you have already paid for.

Book a 30-minute strategy session.

Bring your current GTM picture. You leave with specific recommendations and named operator candidates, whether or not we end up working together.

OPERATORS JOIN THROUGH TRUSTED INTRODUCTIONS ONLY, NOT OPEN APPLICATIONS. IF YOU KNOW SOMEONE WE SHOULD KNOW, INTRODUCE THEM AT OPERATORS@QFRAX.COM